Job Description
Position: Digital Marketing Specialist
Company: MTN Eswatini
Location: Mbabane, Eswatini
Experience: 2-4 years of proven digital marketing experience
Education: Bachelor’s degree in Marketing, Communications, or related field
Employment Type: Full-time
Industry: Telecommunications
Department: Marketing
Salary: SSP 150,000 – 250,000 per month
Vacancies:1
Company Overview
MTN Eswatini is a leading telecommunications provider delivering innovative mobile and data solutions across the Kingdom. As part of the MTN Group, the company brings global expertise to local markets, fostering connectivity, digital inclusion, and economic growth. With a strong commitment to corporate social responsibility, MTN Eswatini invests in community projects, education, and sustainable development. The organization values diversity, creativity, and continuous learning, offering a dynamic environment where talent thrives. Join a forward‑thinking team that shapes the future of digital communication in Eswatini and contributes to the broader vision of a connected Africa.
Job Overview
The Digital Marketing Specialist will design, execute, and optimize online campaigns that elevate brand awareness, drive customer acquisition, and support revenue growth for MTN Eswatini. Working closely with the Marketing Manager and cross‑functional teams, you will manage social media channels, SEO, SEM, email marketing, and content creation. This role demands a data‑driven mindset, creativity, and the ability to translate market insights into compelling digital experiences. As part of your responsibilities, you will monitor performance metrics, generate reports, and continuously refine strategies to ensure maximum ROI. For more information about our career opportunities, visit our main website https://eswatinijobsearch.com.
Key Responsibilities
- Develop and implement integrated digital marketing campaigns across social media, search engines, email, and display networks.
- Conduct keyword research, SEO audits, and on‑page optimization to improve organic visibility.
- Manage paid advertising budgets, create ad copy, and monitor performance using Google Ads and Facebook Business Manager.
- Produce engaging content, including blog posts, infographics, videos, and newsletters, aligned with brand guidelines.
- Analyze campaign data, generate insights, and present actionable recommendations to senior leadership.
- Collaborate with product, sales, and customer service teams to ensure consistent messaging and seamless customer journeys.
- Stay updated on industry trends, emerging platforms, and best practices to keep MTN Eswatini at the forefront of digital innovation.
Required Skills
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, SEO platforms, and social media management suites.
- Strong copywriting and storytelling abilities with an eye for visual design.
- Analytical mindset with the ability to interpret data and translate it into strategic actions.
- Excellent project management skills, capable of handling multiple campaigns simultaneously.
- Knowledge of mobile marketing trends and telecom industry dynamics is a plus.
Education
A bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. Certifications in Google Ads, Google Analytics, or HubSpot are advantageous and demonstrate a commitment to professional development.
Experience
Applicants should have 2‑4 years of hands‑on experience in digital marketing, preferably within the telecommunications or technology sector. Demonstrated success in driving measurable results through SEO, SEM, social media, and email marketing is essential.
Salary
The position offers a competitive salary ranging from SSP 150,000 to SSP 250,000 per month, commensurate with experience and qualifications. Performance‑based bonuses and incentives are also part of the compensation package.
Benefits
- Comprehensive health insurance covering medical, dental, and vision.
- Retirement savings plan with employer contributions.
- Generous paid time off and annual leave.
- Employee discount on MTN services and devices.
- Professional development budget for courses, certifications, and conferences.
Training
- Onboarding program introducing company culture, systems, and processes.
- Continuous learning workshops on digital trends, data analytics, and creative tools.
- Mentorship opportunities with senior marketing leaders.
Working Environment
MTN Eswatini provides a collaborative, inclusive, and technology‑enabled workplace. Our modern office in Mbabane features open workspaces, meeting rooms equipped with video‑conferencing tools, and a comfortable break area. Flexible working arrangements, including remote work options, support work‑life balance while maintaining high performance standards.
Application Process
Interested candidates should submit their updated CV and a cover letter outlining relevant experience through our online portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for virtual interviews. For additional career resources, explore https://somaliajobsearch.com/job-vacancy-in-mogadishu/ and https://algeriajobsearch.com/.
Equal Opportunity Statement
MTN Eswatini is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, age, disability, or sexual orientation. All qualified applicants will receive consideration for employment without discrimination.