Job Description
Position: Senior Brand Manager
Company: Unilever Eswatini
Location: Manzini, Eswatini
Experience: 7-10 years
Education: Bachelor’s Degree in Marketing or Business Administration
Employment Type: Full-time
Industry: Advertising & Marketing
Department: Marketing & Brand Management
Salary: 45,000 – 65,000 SSP
Vacancies: 1
Company Overview
Unilever is a global leader in the fast-moving consumer goods (FMCG) sector, dedicated to making sustainable living commonplace. With a presence in almost every country, our mission is to improve the health, hygiene, and well-being of millions of people daily. In Eswatini, we are expanding our footprint to better serve local communities through high-quality products and innovative marketing strategies. We pride ourselves on a culture of diversity, inclusion, and high performance. As we continue to grow, we are looking for exceptional talent to join our team and drive our brand presence to new heights. This is a premier career opportunity for those looking to make a global impact from a local base.
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Job Overview
The Senior Brand Manager will be responsible for leading the strategic direction of our core product portfolio within the Eswatini market. This role requires a visionary leader who can blend creative storytelling with rigorous data analysis to drive market share and consumer loyalty. You will oversee the entire brand lifecycle, from initial concept and market research to execution and post-launch evaluation. The ideal candidate will possess a deep understanding of consumer behavior in the Southern African region and have a proven track record of managing multi-million dollar marketing budgets. This position is central to our growth strategy and offers significant visibility within the regional leadership team. We are actively hiring in Eswatini for professionals who are passionate about consumer goods and brand excellence.
Key Responsibilities
- Develop and execute comprehensive annual brand plans that align with global Unilever objectives and local market nuances.
- Lead cross-functional teams including supply chain, sales, and finance to ensure seamless product launches and availability.
- Analyze market trends, competitor activities, and consumer insights to identify new growth opportunities.
- Manage large-scale marketing budgets, ensuring optimal Return on Investment (ROI) across all channels.
- Oversee the creation of high-impact advertising campaigns across digital, social media, and traditional broadcast platforms.
- Collaborate with regional headquarters to adapt global brand identities for the local Eswatini context.
- Monitor brand health metrics and implement corrective actions to maintain market leadership.
Required Skills
- Expertise in strategic brand positioning and consumer segmentation.
- Advanced proficiency in market research methodologies and data analytics tools.
- Exceptional leadership and stakeholder management capabilities.
- Strong financial acumen and experience in P&L management.
- Creative thinking with a focus on digital-first marketing strategies.
- Excellent communication and presentation skills in English.
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Education
A minimum of a Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required. An MBA or a Master’s degree in a relevant discipline will be considered a significant advantage for this senior-level position.
Experience
Candidates must demonstrate at least 7 to 10 years of progressive experience in brand management, preferably within the FMCG industry. Proven experience in managing large teams and overseeing complex, multi-channel marketing campaigns is essential. Success in navigating emerging markets and driving brand growth in competitive environments is highly preferred.
Salary
The monthly salary for this position ranges from 45,000 SSP to 65,000 SSP, depending on experience, qualifications, and performance during the interview process.
Benefits
- Comprehensive medical and dental insurance coverage.
- Performance-based annual bonuses and incentives.
- Generous pension scheme and retirement planning support.
- Subsidized meal programs and wellness facilities.
- Opportunities for international relocation and global assignments.
Training
- Access to Unilever’s global digital learning platform.
- Leadership development programs for high-potential managers.
- Specialized workshops on consumer psychology and advanced analytics.
- Mentorship programs with regional executive leaders.
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Working Environment
The working environment is fast-paced, dynamic, and highly collaborative. You will work in a modern office setting in Manzini, with frequent interaction with both local teams and international colleagues via digital platforms. While the role is primarily office-based, travel within Eswatini and to regional hubs may be required to oversee market activations and field research. We foster a culture of innovation where new ideas are encouraged and celebrated.
Application Process
Interested candidates should ensure their CV is updated and highlights their specific achievements in brand growth and market share acquisition. Applications will be reviewed based on technical competence, leadership potential, and cultural fit. Shortlisted candidates will undergo a multi-stage interview process, including competency-based assessments and a strategic presentation. This is a vital job vacancy in Eswatini for those seeking high-level employment in Eswatini.
Equal Opportunity Statement
Unilever is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage applications from all qualified individuals seeking career opportunities in Eswatini.