Digital Marketing Strategist Job Vacancy in Manzini, Eswatini – Marketing & Advertising

Job Description

Position: Digital Marketing Strategist

Company: Google

Location: Manzini, Eswatini

Experience: 3-5 years

Education: Bachelor’s degree in Marketing, Communications, Business or related field

Employment Type: Full-time

Industry: Marketing & Advertising

Department: Marketing

Salary: SSP 250,000 – 350,000 per month

Vacancies:1

Company Overview

Google, a global leader in technology and innovation, operates a regional hub in Eswatini to support its growing presence across Africa. The company is dedicated to connecting people, fostering digital transformation, and delivering cutting‑edge advertising solutions to businesses of all sizes. With a strong commitment to sustainability, diversity, and community engagement, Google offers a dynamic work environment where creativity and data‑driven decision making thrive. As part of Google’s mission to organize the world’s information and make it universally accessible, the Manzini office plays a pivotal role in shaping digital experiences for local and regional markets, creating a wealth of career opportunities in Eswatini.

Job Overview

The Digital Marketing Strategist will design, implement, and optimize integrated online campaigns that drive brand awareness, user acquisition, and revenue growth for Google’s advertising products in Eswatini and neighboring regions. Working closely with cross‑functional teams—including product, sales, analytics, and creative—this role will translate market insights into actionable strategies that align with business objectives. The successful candidate will leverage SEO, SEM, social media, display advertising, and emerging platforms to deliver measurable results while ensuring compliance with local regulations and cultural relevance. For more information about the broader job market, visit https://eswatinijobsearch.com.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies that align with Google’s regional goals.
• Conduct keyword research, SEO audits, and competitive analysis to inform campaign planning.
• Manage SEM campaigns across Google Ads, ensuring optimal bidding, ad copy, and landing page performance.
• Create, schedule, and monitor social media content across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
• Analyze campaign metrics using Google Analytics, Data Studio, and other tools to generate actionable insights.
• Collaborate with creative teams to produce compelling ad creatives, videos, and copy that resonate with local audiences.
• Coordinate with sales teams to align marketing initiatives with lead generation and sales targets.
• Stay updated on industry trends, algorithm changes, and emerging digital channels to maintain a competitive edge.
• Prepare regular performance reports and present findings to senior leadership.

Required Skills

• Proficiency in Google Ads, Google Analytics, Search Console, and Tag Manager.
• Strong understanding of SEO best practices and content optimization.
• Experience with social media advertising tools and platform analytics.
• Data‑driven mindset with ability to interpret complex datasets and translate them into strategic recommendations.
• Excellent written and verbal communication skills in English; proficiency in SiSwati is a plus.
• Creative problem‑solving abilities and a collaborative team spirit.
• Project management skills with the ability to handle multiple campaigns simultaneously.

Education

A bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. Certifications such as Google Ads, Google Analytics, or HubSpot Inbound Marketing are highly desirable and demonstrate a commitment to continuous learning.

Experience

Applicants should have 3‑5 years of hands‑on experience managing digital marketing campaigns, preferably within an agency or technology environment. Demonstrated success in driving measurable ROI, increasing website traffic, and improving conversion rates is essential.

Salary

The position offers a competitive salary range of SSP 250,000 to SSP 350,000 per month, commensurate with experience and qualifications. Performance‑based bonuses and incentives may be awarded based on campaign outcomes and business impact.

Benefits

• Comprehensive health insurance covering medical, dental, and vision.
• Generous paid time off and holiday schedule.
• Professional development stipend for certifications and conferences.
• Access to Google’s global employee resources, wellness programs, and on‑site amenities.
• Retirement savings plan with employer matching contributions.

Explore additional regional opportunities at https://southsudanjobsearch.com/.

Training

• Onboarding program covering Google’s advertising ecosystem, tools, and compliance standards.
• Ongoing internal workshops on advanced analytics, AI‑driven marketing, and emerging digital trends.
• Mentorship pairing with senior marketers to accelerate skill development.

For broader career insights across Southern Africa, visit https://botswanajobsearch.com/.

Working Environment

Google’s Manzini office offers a modern, collaborative workspace equipped with state‑of‑the‑art technology, flexible work‑from‑home options, and a culture that celebrates diversity and inclusion. Employees enjoy a vibrant community atmosphere, regular team‑building activities, and access to global knowledge networks that foster innovation.

Application Process

Interested candidates should submit an online application through Google’s career portal, attaching a tailored resume and a cover letter that highlights relevant achievements. Shortlisted applicants will be invited to complete a digital assessment followed by virtual interviews with the hiring team.

Equal Opportunity Statement

Google is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, gender, age, disability, sexual orientation, or any other protected characteristic.